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hair bun
Worth a lookShows beatable incumbent ratings (3.9★), but prices mostly outside the sweet spot ($2.71–$9.36) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,106.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.10avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 252K searches
Price range
Bad£2.71–£9.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap