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gummy wax
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£196K£196K/yr · 164K searches
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,492.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.04–£10.79cheapest to priciest tracked listing — scored on the share inside $15–$100