55
grey wig
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-27.5% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Price range
Great£4.18–£46.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good947.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.00avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad£61K£61K/yr · 104K searches
Growth
Bad-27.5%90-day search growth — must beat 0% to launch