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grey hair spray
Skip itPrices mostly outside the sweet spot ($3.27–$8.72) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,334.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 40K searches
Price range
Bad£3.27–£8.72cheapest to priciest tracked listing — scored on the share inside $15–$100