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grey hair shampoo
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good£316K£316K/yr · 649K searches
Review moat
Okay2,852.1avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.17avg listing price — sweet spot $15–$100
Price range
Okay£1.21–£21.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand