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grey hair dye
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay3,436avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.39–£19.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.84avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 249K searches