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grey hair cover up
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£270K£270K/yr · 290K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Price range
Okay£2.78–£21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,772.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand