49
green wig
Skip itSoft demand (-38.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Price range
Good£4.36–£36.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,511.24avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 90K searches
Growth
Bad-38.7%90-day search growth — must beat 0% to launch