39
green soap
Skip itPrices mostly outside the sweet spot ($2.85–$13.63) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great283.87avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£41K£41K/yr · 53K searches
Price range
Bad£2.85–£13.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier