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green nail polish
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.67–$11.48) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,415.03avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.85avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 134K searches
Price range
Bad£1.67–£11.48cheapest to priciest tracked listing — scored on the share inside $15–$100