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green mascara
Skip itPrices mostly outside the sweet spot ($2.80–$11.51) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.17avg listing price — sweet spot $15–$100
Review moat
Bad21,551.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad£12K£12K/yr · 30K searches
Price range
Bad£2.80–£11.51cheapest to priciest tracked listing — scored on the share inside $15–$100