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green gel nail polish
Skip itPrices mostly outside the sweet spot ($2.71–$13.79) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,226.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.33avg listing price — sweet spot $15–$100
Market size
Bad£12K£12K/yr · 61K searches
Price range
Bad£2.71–£13.79cheapest to priciest tracked listing — scored on the share inside $15–$100