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green eyeshadow
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.65–$9.73) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,538.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.05avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 94K searches
Price range
Bad£2.65–£9.73cheapest to priciest tracked listing — scored on the share inside $15–$100