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green concealer
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£2.74–£26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,084.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay£126K£126K/yr · 105K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£8.47avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch