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granny wig
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great183.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good£6.23–£27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£129K£129K/yr · 249K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand