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got2b
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£270K£270K/yr · 392K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad10,869.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.46–£12.32cheapest to priciest tracked listing — scored on the share inside $15–$100