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goda silk body oil
Worth a lookShows beatable incumbent ratings (3.5★), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+86.0%90-day search growth — must beat 0% to launch
Avg price
Okay£11.60avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.18–£22.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,946.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad£82K£82K/yr · 199K searches
Competition
Bad85%top-5 click share — a locked-up shelf