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A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 57Conversion 63Competition 7Returns 100Price range 68Avg price 88Brand share 31Review moat 46Quality gap 42

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£20.19

avg listing price — sweet spot $15–$100

Price range

Good£3.78–£39.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+31.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,910.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay£108K

£108K/yr · 97K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

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