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go brush pro
Worth a lookShows beatable incumbent ratings (3.2★), but soft demand (-75.1% this quarter) keeps it on the watch list.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Review moat
Great110.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.03avg listing price — sweet spot $15–$100
Price range
Great£8.52–£58.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Okay£266K£266K/yr · 451K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-75.1%90-day search growth — must beat 0% to launch