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glycolic acid
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£1.3M£1.3M/yr · 1.2M searches
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Review moat
Bad22,865.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.25–£13.64cheapest to priciest tracked listing — scored on the share inside $15–$100