50
glycolic acid body wash
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.14avg listing price — sweet spot $15–$100
Market size
Good£436K£436K/yr · 454K searches
Growth
Good+31.4%90-day search growth — must beat 0% to launch
Review moat
Good1,318.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£5.48–£17.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand