51
glitter nail polish
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.00–$14.15) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+41.7%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,891.52avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 264K searches
Price range
Bad£2.00–£14.15cheapest to priciest tracked listing — scored on the share inside $15–$100