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glitter mascara
Worth a lookShows low returns (0.1%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,636.44avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.30avg listing price — sweet spot $15–$100
Price range
Bad£2.52–£17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 66K searches