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glitter lip gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Review moat
Bad9,567.14avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.67–£17.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 297K searches
Brand share
Bad100%top-5 brand share — brand-locked demand