40
glinda
Skip itSoft demand (-63.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great293.81avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Great£3.85–£65.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.87avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 98K searches
Growth
Bad-63.9%90-day search growth — must beat 0% to launch