49
ginger wig
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Good£4.92–£36.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good840.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay£10.17avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 156K searches
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Signals Quality Gap