44
gifts for mom
Skip itSoft demand (-98.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Good£14.45avg listing price — sweet spot $15–$100
Price range
Good£3.95–£33.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,257.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£39K£39K/yr · 1.0M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-98.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand