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ghd duet style
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great287.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay£186.56avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 12K searches
Returns
Bad7.4%return rate — above 5% kills the launch gate
Competition
Bad93%top-5 click share — a locked-up shelf
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£108.54–£228.45cheapest to priciest tracked listing — scored on the share inside $15–$100