49
gems
Skip itPrices mostly outside the sweet spot ($2.70–$11.79) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good676.91avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 189K searches
Price range
Bad£2.70–£11.79cheapest to priciest tracked listing — scored on the share inside $15–$100