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gel top coat
Skip itPrices mostly outside the sweet spot ($2.31–$8.12) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Good£281K£281K/yr · 401K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,377.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£5.40avg listing price — sweet spot $15–$100
Price range
Bad£2.31–£8.12cheapest to priciest tracked listing — scored on the share inside $15–$100