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gel nail polish
Launch itA $958K/yr market growing +7.5% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Market size
Great£958K£958K/yr · 3.9M searches
Price range
Great£3.29–£56.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.73avg listing price — sweet spot $15–$100
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,936.6avg incumbent reviews — the moat a new listing must climb