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gel eyeliner
Skip itPrices mostly outside the sweet spot ($2.87–$9.23) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Market size
Bad£94K£94K/yr · 247K searches
Review moat
Bad8,398.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.87–£9.23cheapest to priciest tracked listing — scored on the share inside $15–$100