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gel deodorant
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Avg price
Okay£11.38avg listing price — sweet spot $15–$100
Price range
Okay£2.61–£24.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£195K£195K/yr · 201K searches
Review moat
Okay2,683.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand