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fungal nail treatment
Launch itA $4.3M/yr market growing +26.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£4.3M£4.3M/yr · 2.5M searches
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.36avg listing price — sweet spot $15–$100
Price range
Good£4.99–£29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,974.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Signals Out of Stock