51
frog
Worth a lookShows low returns (0.4%), but a small market ($78K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good648.11avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.40–£41.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Avg price
Bad£8.59avg listing price — sweet spot $15–$100
Market size
Bad£78K£78K/yr · 385K searches