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fragrance stand
Skip itSoft demand (-36.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good£13.34avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Good£6.71–£23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,727.45avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£36K£36K/yr · 98K searches
Growth
Bad-36.7%90-day search growth — must beat 0% to launch