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fragrance free shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Price range
Good£4.00–£33.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Review moat
Okay3,970.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad£77K£77K/yr · 51K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand