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fragrance free moisturiser
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Good£409K£409K/yr · 540K searches
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,972.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£5.21avg listing price — sweet spot $15–$100
Price range
Bad£1.93–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand