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fragrance free deodorant
Skip itPrices mostly outside the sweet spot ($1.95–$14.50) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,083.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay£103K£103K/yr · 133K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Price range
Bad£1.95–£14.50cheapest to priciest tracked listing — scored on the share inside $15–$100