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fractionated coconut oil
Skip itPrices mostly outside the sweet spot ($5.05–$15.24) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£93K£93K/yr · 78K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad18,202.42avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.05–£15.24cheapest to priciest tracked listing — scored on the share inside $15–$100