41
fox ears
Skip itSoft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible27.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 121K searches
Growth
Bad-54.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.13–£12.62cheapest to priciest tracked listing — scored on the share inside $15–$100