53
foundation
Worth a lookShows low returns (0.1%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Market size
Great£955K£955K/yr · 3.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.20–£26.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.99avg listing price — sweet spot $15–$100
Review moat
Bad13,005.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch