30
foundation stick
Skip itPrices mostly outside the sweet spot ($4.26–$6.13) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,790.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.29avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 149K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£4.26–£6.13cheapest to priciest tracked listing — scored on the share inside $15–$100