46
foundation brush
Skip itPrices mostly outside the sweet spot ($2.46–$10.35) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Good£370K£370K/yr · 685K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,047.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£2.46–£10.35cheapest to priciest tracked listing — scored on the share inside $15–$100