46
foot
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Good£422K£422K/yr · 668K searches
Price range
Okay£2.05–£27.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Avg price
Okay£9.20avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,421.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand