62
foot scrub
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Growth
Good+57.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.04–£21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,763.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad£88K£88K/yr · 142K searches
Avg price
Bad£8.09avg listing price — sweet spot $15–$100