60
foot mask
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£378K£378K/yr · 501K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Bad4,846.81avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.54avg listing price — sweet spot $15–$100
Price range
Bad£1.57–£13.64cheapest to priciest tracked listing — scored on the share inside $15–$100