56
foot cream
Launch itA $991K/yr market growing +36.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Great£991K£991K/yr · 964K searches
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.85–£21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad7,914.23avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.01avg listing price — sweet spot $15–$100