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folliculitis shampoo
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,111.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.88–£19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£57K£57K/yr · 48K searches
Competition
Bad85%top-5 click share — a locked-up shelf