35
foaming face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,982.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£34K£34K/yr · 47K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.14–£8.66cheapest to priciest tracked listing — scored on the share inside $15–$100